For my Capstone Project, I analyzed the affects that implementing social media marketing can have on small non profit businesses using real world experience with The Food Saved Me Institute.
Overview
I had been working at the Food Saved Me Institute for a few months before I proposed this project: using my work and it’s very real effects during the course of my final semester in college to compile a final research based presentation on the effects of using social media to market for a non profit.
The Research:
Over the course of the project, beginning in late August and ending in mid-late November, I noted everything, including follower and interaction analytics, comments, and overall content performance.
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